The African Development Bank offers the annual African Media Award to promote more balanced media coverage of the continent and its achievements


The African Development Bank would work with AllAfrica Media and African financial institutions to create the award.

The President of the African Development Bank Group (www.AfDB.org), Akinwumi Adesina, has announced the creation of the annual African Media Awards to recognize and support African journalists, correspondents and media outlets who speak about Africa’s achievements and progress.

Mr Adesina said the African Development Bank would work with AllAfrica Media and African financial institutions to award the award as part of efforts to promote more positive media coverage of development on the continent. He delivered the keynote address on Thursday (May 9) at the Africa Media Leaders Summit, organized by AllAfrica Media.

“Africa must shape its own story and not depend on what others think of it or the perspectives they prefer to share about it, its achievements and the opportunities it offers… Positive stories about investment opportunities in Africa need well highlight how unfortunately they do. it does not get enough coverage, if any, in the Western media,” Mr Adesina said.

He also proposed that the African Development Bank, the African Export-Import Bank and all regional financial institutions pool resources to support the establishment of a globally recognized African media company that will place news from Africa to the world.

Themed ‘Rethinking African Media in Times of Profound Change’, the summit brings together over 300 African media owners and operators, government officials, business leaders, academics, civil society advocates and development partners to discuss media operations and the critical role they must play in shaping the future Africa.

“The media has a key role to play by being fair, objective, inquisitive, investigative, yes, but also catalysts for development and promoting positive news of achievements, successes and tangible achievements in Africa,” he said.

Mr. Adesina also called on development institutions in Africa to create a common repository of verified and standardized stories, videos and content to facilitate the compilation and writing of articles on what is going well in Africa.

He also promised that the African Development Bank, in collaboration with its partners and African financial institutions, will participate in the creation of scholarships for African journalists and correspondents to contribute to the development and capacity building of journalists and correspondents working in Africa.

“Let us continue to promote Africa together. I invite you, as a media leader, to become the vuvuzelas of Africa! Tell the positive stories of Africa,” he urged his audience of media executives from across the continent.
Mr. Adesina’s speech (https://apo-opa.co/3UQYEKG)
Distributed by APO Group for the African Development Bank Group (AfDB).



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