Apple says more about its new AI: “We believe we have advantages that will differentiate us”


Just like Google, Meta or Microsoft, Apple is also working on generative artificial intelligence. However, while its rivals are making announcements related to this technology, the Cupertino company has yet to present anything concrete. But it should use the June WWDC conference to introduce iOS 18 and also the new AI functions that will be part of this new version of the operating system.

Meanwhile, CEO Tim Cook continues to remove clues. This week, Apple presented its quarterly results. And during the traditional teleconference, he again mentioned Apple’s projects in generative AI. According to Cook, Apple remains very optimistic about the technology. He also mentioned “significant” investments in the area. And if the statement lacks details, Tim Cook also confirmed that Apple will stand out from other tech players.

“We believe in the transformative power and promise of artificial intelligence, and we believe we have the advantages to differentiate us in this new era, including Apple’s unique combination of seamless integration of hardware, software and services, Apple’s revolutionary silicon, with our cutting-edge technology.” neural engines and an unwavering focus on privacy underpin everything we create”he declared.

Towards faster and more discrete AI?

To find out more, we will have to wait for the official presentation of Apple’s generative AI, which will probably take place in June. But in the meantime, there are already some rumors on this topic. Some media indicate a possible collaboration between Apple and Google or OpenAI. But it is also possible that the company uses its own model. In any case, Apple could stand out by offering technologies that allow you to use generative artificial intelligence while maintaining the confidentiality of information processed by artificial intelligence.

In fact, it is rumored that Apple could offer AI capable of operating locally on its iPhones, allowing it to process user requests without sending information to its servers. This is a huge plus in terms of privacy, but it could also allow the AI ​​to process user requests faster, as the system would work without an internet connection.

However, as usual, this information should be considered with caution until Apple makes an announcement. As a reminder, WWDC will start on June 10, 2024. Otherwise, Apple is also planning an event dedicated to the iPad, this month of May, and could also use this keynote to discuss artificial intelligence.

  • Although Apple has yet to launch a product based on this technology, it is also generative AI
  • This is exactly what Tim Cook recalled during the presentation of the company’s quarterly results
  • Cook also claimed that Apple’s generative AI will have an edge over the competition
  • It is possible that Apple will stand out again by increasing privacy
  • The company is expected to make a lot of announcements regarding generative artificial intelligence during WWDC in June

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